Aaker, David
Creating signature stories: strategic messaging that persuades, energizes and inspires David Aaker - Haryana, India Random House India Pvt Ltd 2018 - xvi, 167 p.
9780670091263
--Organization--Research--Persuasion (Psychology)
658.812 / AAK
Creating signature stories: strategic messaging that persuades, energizes and inspires David Aaker - Haryana, India Random House India Pvt Ltd 2018 - xvi, 167 p.
9780670091263
--Organization--Research--Persuasion (Psychology)
658.812 / AAK