| 000 -LEADER |
|---|
| fixed length control field |
01077cam a2200265 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21782729 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221013134903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201030s2021 caua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020949366 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC107274 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
020083165 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781529718508 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Energy University |
| Language of cataloging |
Eng |
| Transcribing agency |
Pandit Deendayal Energy University |
| Modifying agency |
Pandit Deendayal Energy University |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
HAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Chris; Hackley, Rungpaka Amy |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & promotion |
| Statement of responsibility, etc. |
Chris Hackley and Rungpaka Amy Hackley |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications India Pvt Ltd |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 404 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 374-395) and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Management |
| Topical term or geographic name as entry element |
Business and Management. |
| Form subdivision |
Interactive marketing |
| General subdivision |
Internet advertising |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.amazon.in/Advertising-Promotion-Chris-Hackley/dp/1529718503/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1665649109&sr=8-3">https://www.amazon.in/Advertising-Promotion-Chris-Hackley/dp/1529718503/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1665649109&sr=8-3</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Books |
