000 -LEADER |
fixed length control field |
01131nam a22002171a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070581944 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780070581944 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E |
245 ## - TITLE STATEMENT |
Title |
Advertising and Promotion: An Integrated Marketing Communications Perspective |
Designation of section section/part/series: (SE) [OBSOLETE] |
by George E. Belch and Michael A. Belch |
-- |
[Text] |
250 ## - EDITION STATEMENT |
Edition statement |
4rth ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Tata McGraw-Hill Publishing Company Ltd. |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
779p |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
BEL |
-- |
410.00 |
-- |
0 |
-- |
049 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20070425 |
-- |
Books India |
-- |
Reference |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
BEL |
-- |
GERMI/0607/001 |
-- |
410.00 |
-- |
0 |
-- |
049 |
-- |
34250 |
-- |
0 |
-- |
0.00 |
-- |
20060621 |
-- |
C |
-- |
20060812 |
-- |
Books India |
-- |
General |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
BEL |
-- |
GERMI/0607/001 |
-- |
410.00 |
-- |
0 |
-- |
049 |
-- |
0 |
-- |
0.00 |
-- |
20060621 |
-- |
C |
-- |
20070425 |
-- |
Books India |
-- |
General |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
BEL |
-- |
410.00 |
-- |
0 |
-- |
049 |
-- |
94769 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20071206 |
-- |
Himanshu Book Co. |
-- |
General |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Koha issues (borrowed), all copies |
7 |