000 -LEADER |
fixed length control field |
00670nam a22001931a 4500 |
001 - CONTROL NUMBER |
control field |
754p |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788120312197 |
Terms of availability |
0.00 |
021 ## - |
-- |
9788120312197 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Batra, Rajiv |
245 ## - TITLE STATEMENT |
Title |
Advertising Management |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Rajeev Batra, John G. Myers and Daivd A. Aaker |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Prentice Hall of India Pvt. Ltd. |
Date of publication, distribution, etc. |
1996 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
754p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Advertising Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Myers, John G |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
BAT |
-- |
250.00 |
-- |
0 |
-- |
049 |
-- |
34311 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20060812 |
-- |
Books India |
-- |
General |