Advertising Management (Record no. 20650)

000 -LEADER
fixed length control field 00670nam a22001931a 4500
001 - CONTROL NUMBER
control field 754p
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120312197
Terms of availability 0.00
021 ## -
-- 9788120312197
-- 0.00
040 ## - CATALOGING SOURCE
Original cataloging agency Pandit Deendayal Petroleum Univesity
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajiv
245 ## - TITLE STATEMENT
Title Advertising Management
Designation of section section/part/series: (SE) [OBSOLETE] by Rajeev Batra, John G. Myers and Daivd A. Aaker
-- [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India Pvt. Ltd.
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 754p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BAT
-- 250.00
-- 0
-- 049
-- 34311
-- 0
-- 0.00
-- C
-- 20060812
-- Books India
-- General
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        General SPM Library SPM Library 2006-08-12 Books India 250.00 659.1 BAT M0000634 2016-01-18 2016-01-18 General Books


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