Advertising Management (Record no. 20651)

000 -LEADER
fixed length control field 00621nam a22001811a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
Terms of availability 0.00
021 ## -
-- 9788177588507
-- 0.00
040 ## - CATALOGING SOURCE
Original cataloging agency Pandit Deendayal Petroleum Univesity
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajiv
245 ## - TITLE STATEMENT
Title Advertising Management
Designation of section section/part/series: (SE) [OBSOLETE] by Rajeev Batra, John G. Myers and Daivd A. Aaker
-- [Text]
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 767p.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BAT
-- 250.00
-- 0
-- 049
-- 34311
-- 0
-- 0.00
-- C
-- 20060815
-- Books India
-- General
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        General SPM Library SPM Library 2006-08-15 Books India 250.00 659.1 BAT M0000620 2016-01-18 2016-01-18 General Books


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