Advertising Management (Record no. 20653)

000 -LEADER
fixed length control field 00671nam a22002051a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120312197
Terms of availability 0.00
021 ## -
-- 9788120312197
-- 0.00
040 ## - CATALOGING SOURCE
Original cataloging agency Pandit Deendayal Petroleum Univesity
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajiv
245 ## - TITLE STATEMENT
Title Advertising Management
Designation of section section/part/series: (SE) [OBSOLETE] by Rajeev Batra, John G. Myers and David A. Aaker
-- [Text]
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India Pvt. Ltd.
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 754p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BAT
-- 0.00
-- 0
-- 049
-- 0
-- 0.00
-- C
-- 20080604
-- Gratis
-- General
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        General GSPC Library GSPC Library   2008-06-04 Gratis 0.00 1 2 659.1 BAT P0000627 2019-07-30 2019-05-31 2016-01-18 General Books


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