000 -LEADER |
fixed length control field |
00672nam a22001931a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780198074120 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780198074120 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jethwaney, Jaishri |
245 ## - TITLE STATEMENT |
Title |
Advertising Management |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Jaishri Jethwaney and Shruti Jain |
-- |
[Text] |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Oxford University Press |
Date of publication, distribution, etc. |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
651p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jain, Shruti |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
JET |
-- |
310 |
-- |
P.P-P.P |
-- |
465.00 |
-- |
0 |
-- |
049 |
-- |
5047 |
-- |
0 |
-- |
0.00 |
-- |
20130723 |
-- |
C |
-- |
20130727 |
-- |
Bright Book Company |
-- |
General |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Koha issues (borrowed), all copies |
2 |