000 -LEADER |
fixed length control field |
00584ngm a2200169 454500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780195678437 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780195678437 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
MCG00492 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jethwaney, Jaishri |
245 ## - TITLE STATEMENT |
Title |
Advertising Management |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Jaishri Jethwaney and Shruti Jain |
-- |
[Compact Disc] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Oxford University Press |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
CD |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jain, Shruti |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
CD |
-- |
0.00 |
-- |
0 |
-- |
049 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20130728 |
-- |
General |