Advertising Management (Record no. 20658)

000 -LEADER
fixed length control field 00800nam a22002051a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
Terms of availability 0.00
021 ## -
-- 9788177588507
-- 0.00
040 ## - CATALOGING SOURCE
Original cataloging agency Pandit Deendayal Petroleum Univesity
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajiv
245 ## - TITLE STATEMENT
Title Advertising Management
Designation of section section/part/series: (SE) [OBSOLETE] by Rajeev Batra, John G. Myers and David A. Aaker
-- [Text]
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 768p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BAT
-- 599.00
-- 0
-- 049
-- 10546
-- 1
-- 0.00
-- C
-- 20151230
-- Astha Books Agency
-- General
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- BAT
-- 599.00
-- 0
-- 049
-- 10546
-- 2
-- 0.00
-- C
-- 20151230
-- Astha Books Agency
-- General
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        General SLS Library SLS Library 2015-12-30 Astha Books Agency 599.00 659.1 BAT L0008129 2018-09-12 2016-01-18 General Books
        General SLS Library SLS Library 2015-12-30 Astha Books Agency 599.00 659.1 BAT L0008128 2016-01-18 2016-01-18 General Books


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