| 000 -LEADER |
|---|
| fixed length control field |
00548ngm a2200181 454500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
|
| Terms of availability |
0.00 |
| 021 ## - |
|---|
| -- |
0.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
MCG00283 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Oguinn, Thomas C |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising Management with Integrated Brand Promotion |
| -- |
[Compact Disc] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
CD |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Advertising Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Chris T |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
|---|
| -- |
CD |
| -- |
0.00 |
| -- |
0 |
| -- |
049 |
| -- |
0 |
| -- |
0.00 |
| -- |
C |
| -- |
20090827 |
| -- |
CD |
