000 -LEADER |
fixed length control field |
00650nam a22001571a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071067645 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780071067645 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bennett, Anthony G |
245 ## - TITLE STATEMENT |
Title |
The Big Book of Marketing: Lessons and Best Practices from the World's Greatest Companies |
Designation of section section/part/series: (SE) [OBSOLETE] |
ed by Anthony G Bennett |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Tata McGraw-Hill Publishing Company Ltd. |
Date of publication, distribution, etc. |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
464p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing Management |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
THE |
-- |
595.00 |
-- |
0 |
-- |
049 |
-- |
4700 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20110323 |
-- |
Astha Books Agency |
-- |
General |