000 -LEADER |
fixed length control field |
00616nam a22001811a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749445423 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780749445423 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lindstrom, Martin |
245 ## - TITLE STATEMENT |
Title |
Brand Sense |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Martin Lindstrom |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Kogan Page India |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
237p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Brand Management |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing Management |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
LIN |
-- |
GERMI/0607/001 |
-- |
325.00 |
-- |
0 |
-- |
049 |
-- |
34249 |
-- |
1 |
-- |
0.00 |
-- |
20060621 |
-- |
C |
-- |
20060906 |
-- |
Books India |
-- |
General |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Koha issues (borrowed), all copies |
1 |