000 -LEADER |
fixed length control field |
00629nam a22001691a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780072262377 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780072262377 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kelly, Francis J |
245 ## - TITLE STATEMENT |
Title |
The Breakaway Brand: How Great Brands Stand out |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Francis J Kelly and Barry Silverstein |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New york |
Name of publisher, distributor, etc. |
McGraw Hill, Inc |
Date of publication, distribution, etc. |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
289p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Brand Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Silverstein, Barry |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
KEL |
-- |
1523.44 |
-- |
0 |
-- |
049 |
-- |
40739 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20090120 |
-- |
Books India |
-- |
General |