000 -LEADER |
fixed length control field |
00630nam a22001691a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749445430 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780749445430 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8343 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Edwards, Helen |
245 ## - TITLE STATEMENT |
Title |
Creating Passion Brands: : Getting to the Heart of Branding |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Helen Edwards and Derek Day |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
London |
Name of publisher, distributor, etc. |
kogan Page |
Date of publication, distribution, etc. |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
244p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Brand Name Products - Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, Derek |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
EDW |
-- |
325.00 |
-- |
0 |
-- |
049 |
-- |
2918 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20091104 |
-- |
Astha Books Agency |
-- |
General |