000 -LEADER |
fixed length control field |
00567nam a22001691a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789812436986 |
Terms of availability |
0.00 |
021 ## - |
-- |
9789812436986 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cooper, Alan |
245 ## - TITLE STATEMENT |
Title |
How to Plan Advertising |
Designation of section section/part/series: (SE) [OBSOLETE] |
ed by Alan Cooper |
-- |
[Text] |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Singapore |
Name of publisher, distributor, etc. |
Thomson Learning |
Date of publication, distribution, etc. |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
201p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Advertising Management |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
HOW |
-- |
250.00 |
-- |
0 |
-- |
049 |
-- |
43273 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20100125 |
-- |
Books India |
-- |
General |