000 -LEADER |
fixed length control field |
00625nam a22001691a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783642042133 |
Terms of availability |
0.00 |
021 ## - |
-- |
9783642042133 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 ## - TITLE STATEMENT |
Title |
Ingredient Branding: Making the Invisible Visible |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Philip Kotler and Waldemar Pfoertsch |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
Springer |
Date of publication, distribution, etc. |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
393p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Brand Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pfoertsch, Waldemar |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
KOT |
-- |
2993.00 |
-- |
0 |
-- |
049 |
-- |
4801 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20110430 |
-- |
Astha Books Agency |
-- |
General |