| 000 -LEADER |
|---|
| fixed length control field |
00656nam a22001691a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126508587 |
| Terms of availability |
0.00 |
| 021 ## - |
|---|
| -- |
9788126508587 |
| -- |
0.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Lateral Marketing: New Techniques for Finding Breakthrough Ideas |
| Designation of section section/part/series: (SE) [OBSOLETE] |
by Philip Kotler and Fernando Trias De Bes |
| -- |
[Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
John Wiley and Sons, Inc |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
206p. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
De Bes, Fernando Trias |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
|---|
| -- |
KOT |
| -- |
329.00 |
| -- |
0 |
| -- |
049 |
| -- |
34756 |
| -- |
0 |
| -- |
0.00 |
| -- |
C |
| -- |
20061208 |
| -- |
Books India |
| -- |
General |
