| 000 -LEADER |
|---|
| fixed length control field |
00678nam a22001811a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126526192 |
| Terms of availability |
0.00 |
| 021 ## - |
|---|
| -- |
9788126526192 |
| -- |
0.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing 3.0 from Products to Customers to the Human Spirit |
| Designation of section section/part/series: (SE) [OBSOLETE] |
by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan |
| -- |
[Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Times Group Books |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
188p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kartajaya, Hermawan |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Setiawan, Iwan |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
|---|
| -- |
KOT |
| -- |
495.00 |
| -- |
0 |
| -- |
049 |
| -- |
154 |
| -- |
0 |
| -- |
0.00 |
| -- |
C |
| -- |
20100621 |
| -- |
Pustak Publisher |
| -- |
General |
