000 -LEADER |
fixed length control field |
00896nam a22002171a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273753360 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780273753360 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 ## - TITLE STATEMENT |
Title |
Marketing Management |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Philip Kotler and Kevin Lane Keller |
-- |
[Text] |
250 ## - EDITION STATEMENT |
Edition statement |
14th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Pearson Education |
Date of publication, distribution, etc. |
2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
679p I31p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
KOT |
-- |
550.00 |
-- |
0 |
-- |
049 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20151006 |
-- |
Books India |
-- |
General |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
KOT |
-- |
2259.00 |
-- |
0 |
-- |
049 |
-- |
47254 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20111022 |
-- |
Books India |
-- |
General |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
KOT |
-- |
550.00 |
-- |
0 |
-- |
049 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20151006 |
-- |
Books India |
-- |
General |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Koha issues (borrowed), all copies |
11 |