000 -LEADER |
fixed length control field |
00603nam a22001691a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788177584844 |
Terms of availability |
0.00 |
021 ## - |
-- |
9788177584844 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shaw, Robert |
245 ## - TITLE STATEMENT |
Title |
Marketing Payback: Is Your Marketing Profitable? |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Robert Shaw and David Merrick |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Pearson Education |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
511p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Merrick, David |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
SHA |
-- |
499.00 |
-- |
0 |
-- |
049 |
-- |
39891 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20081006 |
-- |
Books India |
-- |
General |