Pandit Deendayal Energy University Library Resource Centre Online Catalogue

Marketing Research (Record no. 36860)

000 -LEADER
fixed length control field 00641nam a22001931a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126531189
Terms of availability 0.00
021 ## -
-- 9788126531189
-- 0.00
040 ## - CATALOGING SOURCE
Original cataloging agency Pandit Deendayal Petroleum Univesity
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Marketing Research
Designation of section section/part/series: (SE) [OBSOLETE] by David Aaker, V Kumar and George S Day
-- [Text]
250 ## - EDITION STATEMENT
Edition statement 10th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 701p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name George, V Kumar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- AAK
-- 549.00
-- 0
-- 049
-- 47765
-- 0
-- 0.00
-- C
-- 20120201
-- Books India
-- General
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        General (Miscellaneous) SOM Library SOM Library 01/02/2012 Books India 549.00   658.83 AAK M0008675 26/04/2016 18/01/2016 General Books
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