000 -LEADER |
fixed length control field |
00641nam a22001931a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788126531189 |
Terms of availability |
0.00 |
021 ## - |
-- |
9788126531189 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A |
245 ## - TITLE STATEMENT |
Title |
Marketing Research |
Designation of section section/part/series: (SE) [OBSOLETE] |
by David Aaker, V Kumar and George S Day |
-- |
[Text] |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Wiley India |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
701p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing Research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
George, V Kumar |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, George S |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
AAK |
-- |
549.00 |
-- |
0 |
-- |
049 |
-- |
47765 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20120201 |
-- |
Books India |
-- |
General |