| 000 -LEADER |
|---|
| fixed length control field |
00647nam a22001811a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131509821 |
| Terms of availability |
0.00 |
| 021 ## - |
|---|
| -- |
9788131509821 |
| -- |
0.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing |
| Designation of section section/part/series: (SE) [OBSOLETE] |
BY Carl Mcdaniel, Charles W Lamb and Joseph F Hair |
| -- |
[Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Cengage Learning |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
600p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
|---|
| -- |
MCD |
| -- |
09/212 |
| -- |
399.00 |
| -- |
0 |
| -- |
049 |
| -- |
42191 |
| -- |
0 |
| -- |
0.00 |
| -- |
20090709 |
| -- |
C |
| -- |
20090731 |
| -- |
Books India |
| -- |
General |
