| 000 -LEADER |
|---|
| fixed length control field |
00891nam a22002291a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788177581072 |
| Terms of availability |
0.00 |
| 021 ## - |
|---|
| -- |
9788177581072 |
| -- |
0.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing |
| Designation of section section/part/series: (SE) [OBSOLETE] |
by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque |
| -- |
[Text] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Pearson Education |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
671p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Agnihotri, Prafulla Y |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haque, Ehsan Ul |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
|---|
| -- |
KOT |
| -- |
550.00 |
| -- |
0 |
| -- |
049 |
| -- |
239 |
| -- |
0 |
| -- |
0.00 |
| -- |
C |
| -- |
20101008 |
| -- |
Student Book Agency |
| -- |
General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
|---|
| -- |
KOT |
| -- |
550.00 |
| -- |
0 |
| -- |
049 |
| -- |
239 |
| -- |
0 |
| -- |
0.00 |
| -- |
C |
| -- |
20101008 |
| -- |
Student Book Agency |
| -- |
General |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha issues (borrowed), all copies |
1 |
