| 000 -LEADER |
|---|
| fixed length control field |
00667nam a22001691a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749454746 |
| Terms of availability |
0.00 |
| 021 ## - |
|---|
| -- |
9780749454746 |
| -- |
0.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullin, Roddy |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work |
| Designation of section section/part/series: (SE) [OBSOLETE] |
by Roddy Mullin and Julian Cummins |
| -- |
[Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Kogan Page India |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
300p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sales Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cummins, Julian |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
|---|
| -- |
MUL |
| -- |
09/153 |
| -- |
395.00 |
| -- |
0 |
| -- |
049 |
| -- |
41559 |
| -- |
0 |
| -- |
0.00 |
| -- |
20090430 |
| -- |
C |
| -- |
20090630 |
| -- |
Books India |
| -- |
General |
