000 -LEADER |
fixed length control field |
00679nam a22001931a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788132110200 |
Terms of availability |
0.00 |
021 ## - |
-- |
9788132110200 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lee, Nancy R |
245 ## - TITLE STATEMENT |
Title |
Social Marketing: Influencing Behaviors for Good |
Designation of section section/part/series: (SE) [OBSOLETE] |
by Nancy R Lee and Philip Kotler |
-- |
[Text] |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Sage Publications India Pvt Ltd |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
502p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Social Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
LEE |
-- |
550.00 |
-- |
0 |
-- |
049 |
-- |
6763 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20121008 |
-- |
Astha Books Agency |
-- |
General |