000 -LEADER |
fixed length control field |
00694nam a22001811a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071331807 |
Terms of availability |
0.00 |
021 ## - |
-- |
9780071331807 |
-- |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum Univesity |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moffitt, Sean |
245 ## - TITLE STATEMENT |
Title |
Wiki Brands: Reiventing Your Company in a Customer Driven Marketplace |
Designation of section section/part/series: (SE) [OBSOLETE] |
By Sean Moffitt and Mike Dover |
-- |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Tata McGraw-Hill Publishing Company Ltd. |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
318p |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Brand Management |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Product Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dover, Mike |
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] |
-- |
MOF |
-- |
650.00 |
-- |
0 |
-- |
049 |
-- |
160 |
-- |
0 |
-- |
0.00 |
-- |
C |
-- |
20110902 |
-- |
Natraj Book Centre |
-- |
General |