| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789352029655 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
RAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rathor, B S |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mumbai: |
| Name of publisher, distributor, etc |
Himalaya Publishing House, |
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 363 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising -- Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
General Books |
| 000 -LEADER |
|---|
| fixed length control field |
00381nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170223b xxu||||| |||| 00| 0 eng d |
