| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199568925 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
FLE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Winston |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising: a Very Short Introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi: |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
140 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
A very short introduction |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Books |
| Koha issues (borrowed), all copies |
2 |
| 000 -LEADER |
|---|
| fixed length control field |
00434cam a22001575i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140827s2015 nyu 000 0 eng |
