000 -LEADER |
fixed length control field |
00970nam a2200193Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240319141122.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191204s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780670091263 |
Qualifying information |
hardcover |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Petroleum University |
Language of cataloging |
Eng |
Transcribing agency |
Pandit Deendayal Petroleum University |
Modifying agency |
Pandit Deendayal Petroleum University |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.812 |
Item number |
AAK |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David |
Relator term |
author |
245 ## - TITLE STATEMENT |
Title |
Creating signature stories: |
Remainder of title |
strategic messaging that persuades, energizes and inspires |
Statement of responsibility, etc. |
David Aaker |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc. |
Random House India Pvt Ltd |
Place of publication, distribution, etc. |
Haryana, India |
Date of publication, distribution, etc. |
2018 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 167 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
Social sciences |
Form subdivision |
Persuasion (Psychology) |
General subdivision |
Organization--Research |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://www.amazon.in/Creating-Signature-Stories-Strategic-Messaging/dp/067009126X/ref=sr_1_1?dchild=1&keywords=Creating+signature+stories+%3A+strategic+messaging+that+persuades%2C+energizes+and+inspires&qid=1626169807&sr=8-1">https://www.amazon.in/Creating-Signature-Stories-Strategic-Messaging/dp/067009126X/ref=sr_1_1?dchild=1&keywords=Creating+signature+stories+%3A+strategic+messaging+that+persuades%2C+energizes+and+inspires&qid=1626169807&sr=8-1</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Books |
Koha issues (borrowed), all copies |
1 |