The Advertising Handbook
Publisher: New York Routledge 2009Edition: 3rd edDescription: 247pISBN: 9780415423113Subject(s): Advertising ManagementDDC classification: 659.1Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Books | SOM Library | General (Miscellaneous) | 659.1 POW (Browse shelf) | Available | M0005709 |
Total holds: 0
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659.1 OGU Advertising Management with Integrated Brand Promotion | 659.1 PER Strategic Advertising Management | 659.1 POO Advertising Management | 659.1 POW The Advertising Handbook | 659.1 RIE The Fall of Advertising and the Rise of PR | 659.1 RIE Positioning: The Battle for Your Mind | 659.1 ROM How to Advertise: What Works, What Doesn't and Why |
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