PDEU Libraries catalog › Details for: The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

Normal view MARC view ISBD view

The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

By: Plessis, Erik DuPublisher: New Delhi Kogan Page India 2011Description: 251pISBN: 9780749461256Subject(s): Brand Management | MarketingDDC classification: 658.8342

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
General Books	SOM Library	General (Miscellaneous)	658.8342 PLE (Browse shelf)	Available		M0007855

Total holds: 0

Previous								Next
Previous	658.8342 MIT Product Development: A Structured Approach to Consumer Product Development, Design and Manufacture	658.8342 NAI Consumer Behavior in Indian Perspective	658.8342 PAR Understanding Consumer : Building Powerful Brands using Consumer research	658.8342 PLE The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand	658.8342 PRA Theory of Consumer Behaviour	658.8342 RAD Consumer Behavior: Emerging Trends and Issues	658.8342 RAJ Consumer Behaviour: Concept, Applications and Cases	Next