Brands Under Fire
Publisher: New Delhi Penguin Books India Pvt. Ltd. 2008Description: 214pISBN: 9780670082261Subject(s): Brand ManagementDDC classification: 658.827| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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General Books
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SOM Library | General (Miscellaneous) | 658.827 ART (Browse shelf) | Available | M0003433 |
Total holds: 0
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| 658.827 AAK Building Strong Brands | 658.827 AAK Building Strong Brands | 658.827 AAK Managing Brand Equality: Capitalizing on the Value of a Brand Name | 658.827 ART Brands Under Fire | 658.827 BAU Moment of Truth: Redefining the CEO's Brand Management Agenda | 658.827 BUS Business Superbrands | 658.827 CHE From Brand Vision to Brand Evaluation |
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