The Fall of Advertising and the Rise of PR
Publisher: New York HarperCollins Publishers 2002Description: 295pISBN: 9780060081997DDC classification: 659.1| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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General Books
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SOM Library | General (Miscellaneous) | 659.1 RIE (Browse shelf) | Available | M0001406 |
Total holds: 0
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| 659.1 PER Strategic Advertising Management | 659.1 POO Advertising Management | 659.1 POW The Advertising Handbook | 659.1 RIE The Fall of Advertising and the Rise of PR | 659.1 RIE Positioning: The Battle for Your Mind | 659.1 ROM How to Advertise: What Works, What Doesn't and Why | 659.1 SAN Welcome to Advertising!: Now Get Lost |
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