From Brand Vision to Brand Evaluation
Publisher: Burlington Butterworth - Heinemann 2008Edition: 2nd edDescription: 318pISBN: 9788131213384Subject(s): Brand ManagementDDC classification: 658.827Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Books | SOM Library | General (Miscellaneous) | 658.827 CHE (Browse shelf) | Available | M0005748 |
Total holds: 0
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658.827 ART Brands Under Fire | 658.827 BAU Moment of Truth: Redefining the CEO's Brand Management Agenda | 658.827 BUS Business Superbrands | 658.827 CHE From Brand Vision to Brand Evaluation | 658.827 CHE Understanding Brands | 658.827 CHI Products Policy and Brand Management: Text and Cases | 658.827 CHO Successful Promotions Build Successful Brands |
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