Lateral Marketing: New Techniques for Finding Breakthrough Ideas

By: Kotler, Philip
Contributor(s): De Bes, Fernando Trias
Publisher: New York John Wiley and Sons, Inc 2006Description: 206pISBN: 9788126508587Subject(s): Marketing ManagementDDC classification: 658.8
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Item type Home library Collection Call number Status Date due Barcode Item holds
General Books General Books SPM Library
General 658.8 KOT (Browse shelf) Available M0001127
Total holds: 0

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