Lateral Marketing: New Techniques for Finding Breakthrough Ideas
By: Kotler, Philip
Contributor(s): De Bes, Fernando Trias
Publisher: New York John Wiley and Sons, Inc 2006Description: 206pISBN: 9788126508587Subject(s): Marketing ManagementDDC classification: 658.8| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
General Books
|
GSPC Library | General | 658.8 KOT (Browse shelf) | Available | P0000457 |
Total holds: 0
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