Managing Brand Equality: Capitalizing on the Value of a Brand Name

By: Aaker, David A
Publisher: New York Free Press 1991Description: 299pISBN: 9780029001011Subject(s): Brand ManagementDDC classification: 658.827
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Item type Home library Collection Call number Status Date due Barcode Item holds
General Books General Books SPM Library
General 658.827 AAK (Browse shelf) Available M0001467
Total holds: 0

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