Managing Brand Equality: Capitalizing on the Value of a Brand Name
Publisher: New York Free Press 1991Description: 299pISBN: 9780029001011Subject(s): Brand ManagementDDC classification: 658.827Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Books | SOM Library | General (Miscellaneous) | 658.827 AAK (Browse shelf) | Available | M0001467 |
Total holds: 0
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658.827 AAK Brand Leadership | 658.827 AAK Building Strong Brands | 658.827 AAK Building Strong Brands | 658.827 AAK Managing Brand Equality: Capitalizing on the Value of a Brand Name | 658.827 ART Brands Under Fire | 658.827 BAU Moment of Truth: Redefining the CEO's Brand Management Agenda | 658.827 BUS Business Superbrands |
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