Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Publisher: UK Penguin Books 2004Description: 270pISBN: 03143061895Subject(s): Strategic ManagementDDC classification: 658.802| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
General Books
|
SOM Library | General (Miscellaneous) | 658.802 KUM (Browse shelf) | Available | M0001441 |
Total holds: 0
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