Strategic Advertising Management
Publisher: New Delhi Oxford University Press 2005Edition: 2ndDescription: 335pISBN: 9780199274895DDC classification: 659.1| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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General Books
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SOM Library | General (Miscellaneous) | 659.1 PER (Browse shelf) | Available | M0000999 |
Total holds: 0
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| 659.1 MEH Advertising Management: Media Approach for Market Research | 659.1 OGI Ogilvy on Advertising | 659.1 OGU Advertising Management with Integrated Brand Promotion | 659.1 PER Strategic Advertising Management | 659.1 POO Advertising Management | 659.1 POW The Advertising Handbook | 659.1 RIE The Fall of Advertising and the Rise of PR |
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