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Arts entrepreneurship : creating a new venture in the arts / Richard S. Andrews.

By: Andrews, Richard S [author.]Publisher: New York ; London : Routledge, Taylor & Francis Group, 2020Description: xiv, 282 pages ; 25 cmISBN: 9781138889743Subject(s): Arts -- Management | Arts -- Economic aspects | Arts -- Organizations & management of fine & decorative artsDDC classification: 706 Online resources: Click here to access online

Contents:

What is arts entrepreneurship? -- Planning and assessment -- Marketing -- Fundraising -- Legal issues -- Money management and entrepreneurial finance -- Cultural policy and the arts entrepreneur -- Organizational design, career development, and future trends.

Summary: "Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, Arts Entrepreneurship is a valuable resource for students of Arts Entrepreneurship programs, courses and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture"-- Provided by publisher.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
General Books	SLS Library	General (Miscellaneous)	706 AND (Browse shelf)	Available		L0013399

Total holds: 0

Includes bibliographical references and index.

"Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, Arts Entrepreneurship is a valuable resource for students of Arts Entrepreneurship programs, courses and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture"-- Provided by publisher.

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Arts entrepreneurship : creating a new venture in the arts / Richard S. Andrews.