TY  - BOOK
AU  - Dutta, Kirti
TI  - Brand management : : principles and practices
SN  - 9780190124137
U1  - 658.827 
PY  - 2022///
CY  - New Delhi 
PB  - Oxford University Press 
KW  - Management
KW  - Product management
KW  - Branding (Marketing)
KW  - Brand name products--Management
UR  - https://www.amazon.in/Brand-Management-Principles-Kirti-Dutta/dp/0198069863/ref=sr_1_1?crid=EMPHIMIR8NOZ&keywords=Brand+management+%3A+Principles+and+Practices+by+Kirti+Dutta&qid=1683177176&sprefix=brand+management+principles+and+practices+by+kirti+dutta%2Caps%2C302&sr=8-1
ER  -