Kotler, Philip, Keller <br/><br/>
Marketing Management 

 - 16th ed 
 - New Delhi:  Pearson Education,   2023 
 - 596p 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT