West, Douglas; Ford, John; Ibrahim, Essam  <br/><br/>
Strategic marketing :   creating competitive advantage 
Douglas West; John Ford and Essam Ibrahim  
 - 2nd ed.  
 - New York   Oxford University Press   2010 
 - xxvi, 585 p.  
<br/><br/><label>ISBN: </label>9780199642601 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing--Decision making--Strategic planning--Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8101  / WES