TY  - BOOK
AU  - West, Douglas; Ford, John; Ibrahim, Essam 
TI  - Strategic marketing : : creating competitive advantage
SN  - 9780199642601
U1  - 658.8101 
PY  - 2010///
CY  - New York 
PB  - Oxford University Press 
KW  - Management
KW  - Marketing--Management
KW  - Marketing--Decision making
KW  - Strategic planning
UR  - https://www.amazon.in/Strategic-Marketing-Creating-Competitive-Advantage/dp/0199642605/ref=sr_1_1?crid=3UHHRO3LVAHNX&keywords=Strategic+marketing+%3A+creating+competitive+advantage&qid=1703054415&sprefix=strategic+marketing+creating+competitive+advantage%2Caps%2C183&sr=8-1
ER  -