TY  - BOOK
AU  - Chernev, Alexander 
TI  - Strategic brand management 
SN  - 9781936572625
U1  - 658.827 
PY  - 2020///
CY  - USA
PB  - Cerebellum Press
KW  - Management
KW  - Business
KW  - Marketing
KW  - Brand
KW  - Planning
KW  - Design
N1  - Includes bibliographical references (pages 245 - 247)
UR  - https://www.amazon.in/Strategic-Brand-Management-Alexander-Chernev/dp/1936572621/ref=sr_1_2?crid=2MLYCAIDZO16H&dib=eyJ2IjoiMSJ9.xPkK3ClGGHfEdPy7eMGigVlLmKSgA0FgRnHw9eY45gE5kUlQmg3ZNg-y_mArdOPkTrIyRcdkOnhEic4wCcnvs8pinHCtYQwLo7sBN3HPst73RhBaEPsoQaQ7ReaDEJ9BCHv2K74WFDK0dUV86yqIU8ethTj3ZcVNLGEMc8Xr8rvQkk2y3RXVox6cZEx8hToD.laG51UnTPqSmVUpHi7jFmwiX0ztb3R1rz-nzOrUtpi8&dib_tag=se&keywords=Strategic+brand+management+by+Alexander+Chernev&qid=1710498546&sprefix=strategic+brand+management+by+alexander+chernev+%2Caps%2C209&sr=8-2
ER  -