TY  - BOOK
AU  - Koehn, Nancy F 
TI  - Brand New: How Entrepreneurs Earned Consumers Trust from Wedgwood to Dell
SN  - 9781578512218
U1  - 658.022 
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Entrepreneurship
ER  -