TY  - BOOK
AU  - Haig, Matt 
TI  - Brand Royalty: How the World's Top 100 Brands Thrive and Survive
SN  - 9780749444396
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page India
KW  - Brand Management
ER  -