TY  - BOOK
AU  - Boatwright, Peter 
AU  - Cagan, Jonathan 
TI  - Built to Love: Creating Products That Captivate Customers
SN  - 9780071321112
U1  - 658.4575 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Customer Relations
KW  - Product Management
ER  -