Kumar, Ramesh S <br/><br/>
Consumer Behaviour and Branding: Concepts, Readings and Cases  

 - New Delhi  Pearson Education  2009 
 - 607p 
<br/><br/><label>ISBN: </label>9788131722367  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.87